NatraTag values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you use our website, NFC-enabled pet collars, and related services (collectively, the “Services”).
By using our Services, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect two types of information:
a) Information You Provide Directly
When you use our Services, you may provide:
- Your name and email address
- Emergency contact information (e.g., phone numbers)
- Pet profile details (e.g., name, photo, medical notes)
- Account login credentials
Note: Do not upload sensitive personal information such as Social Security numbers, bank details, or health records.
b) Information We Collect Automatically
We may automatically collect:
- Your IP address
- Browser and device type
- Pages viewed and actions taken on our site
- Approximate location
- Referral source (e.g., Google search, social media)
We use cookies and similar tools to gather this data for analytics and website improvement. You can disable cookies in your browser settings.
2. How We Use Your Information
We use your information to:
- Provide and maintain our Services
- Display your pet’s emergency contact info when an NFC tag is scanned
- Improve site functionality and user experience
- Communicate with you (e.g., updates or support)
- Prevent abuse and ensure system security
We do not sell your personal information. Ever.
3. Who We Share Information With
We may share information with:
- Service providers (like cloud hosting and analytics) who help us run our business — only as needed and under strict confidentiality.
- Law enforcement or legal entities if required by law, subpoena, or court order.
- Emergency responders or good samaritans, when they scan your pet’s tag and view the contact info you’ve chosen to share.
We do not sell or rent your data to third parties for advertising purposes.
4. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your data, including:
- HTTPS encryption on our site
- Secure servers and databases
- Access restrictions to user information
However, no system is 100% secure. By using our Services, you acknowledge this risk.
5. Your Choices and Rights
You may:
- View and update your contact info at any time
- Delete your account (and associated data) by contacting us
- Opt out of non-essential communications (like updates)
If you have concerns about your personal data, you can contact us at the information below.
6. Data Retention
We retain your data as long as you have an active account or as needed to fulfill the purpose for which it was collected. If you close your account, we delete your data within a reasonable time (typically 30–60 days).
7. Children’s Privacy
Our Services are not directed to children under 18. We do not knowingly collect personal data from children. If we discover we’ve collected information from a child under 18 without verified parental consent, we will delete it.
8. Third-Party Links
Our site may contain links to third-party websites (e.g., payment processors, pet safety blogs). We’re not responsible for their privacy practices or content. Please read their policies before sharing your information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We’ll post changes on this page with a revised “Last Updated” date. Continuing to use our Services means you agree to the updated policy.
10. Contact Us
Have questions or need to access/update your data?
Email: customersupport@natratag.com